Genuine Labs: the Augmented Reality Business card

By mike@mike-miles.com

I’ve said this before, and I’ll say it again, I love my job and where I work (Genuine Interactive).  It’s an enviroment that fosters hard work, creativity and great results.  It’s also a place where the guys in charge have made it clear that everyone can chime in and express their ideas for projects.

A few months ago I did just that.  I was talking to Chris Pape, and I asked him if any of our flash developers had experience with augmented reality.  I told him I had an idea I wanted to try, making an augmented reality business card where our company logo was the symbol.  He thought it was a great idea, and told me it was something he’d love to look into.

Since then I havent had any involvment, but some of the guys in our Flash department have been hard at work, and I was really excited to see that the took my basic idea and turned it into something really cool.  So here it is the Augmented Reality business card, a.k.a the butterfly effect. These guys took my inital basic idea, and turned it into something truly awesome. (I’m just giving myself 1% credit for this)

We wanted our business cards to say more about us than a title and email address – so we created our very own Augmented Reality Business Cards. They are our “Butterfly Effect Business Cards.” They tell who we’ve met more about how we got to the meeting we just had. We think its more interesting than the typical corporate bio

You can checkout the full blog post about it at my works blog: Genuine Juice